Political, Public Relations

Allison Dahle – NC House District 11

CampSight Strategies was the communications lead on Allison Dahle’s initially unlikely victory in a Democratic primary for the state legislature (NC11 – Wake Co.). We helped her go from a virtual unknown to a winner – by 44%!!! Dahle is currently helping shape policy as a state Representative.

Thanks Allison!! It was a privilege to help you get elected! 

Allison was one of CampSight’s very first clients. And she was an unlikely one, at that. Allison went from being virtually unknown to voters to crushing her opponent by 44 points. And she wasn’t even thinking about running when she got a call asking her to.

On the last day of campaign filing, reports dropped with several women accusing the popular incumbent Democrat of sexual harassment. Worried democrats needed someone else to run if they were going to keep that otherwise Democratic seat in the state legislature.

They found Allison and got more than they could have hoped for. A breath of fresh air in a place that needs to open more than a few windows.

We still work with Allison. Check out her social media feeds and what she’s up to on Jones St. Good stuff!

Introduction

CampSight put this short “get to know you” video for Allison to use on social media. Words over video are key on social platforms – most people have their volume turned off as they thumb through social feeds.

Here too, we started with Allison’s signature laugh because it is such an identifiable, relatable and, frankly, likable trait. And then we helped her tell her own story – just the bullet points, of course. And it resonated with people. But it wasn’t done in a vacuum.  Read on…

 

Position Videos

We produced a series of six position videos for Allison, in which she was able to expand on positions key to her campaign and messaging strategy, including equality, education and the environment.

We produced two versions of each. A short version for social and a longer version that lived one Allison’s website.  They gave her campaign and outreach a defined sense of place and showcased her passion and positions in a friendly way.