Public Relations, Video
Governor’s Institute
For more than a year, CampSight has helped the Governor’s Institute imagine, create and deploy a statewide suicide-awareness campaign aimed at veterans. This has resulted in a series of micro-campaigns, metrics from which revealed the need for work like this. CampSight is a committed partner.
Thanks, Anthony!! We’re grateful to be able to help the Governor’s Institute meet the mission!
The Governor’s Institute hired CampSight in early 2018 to help create content raising awareness about veteran suicide for a show on UNC-TV. The program was cancelled but the project evolved.
We integrated with the Governor’s Working Group on Veteran’s Affairs and began interviewing veterans across the spectrum. We featured Veteran Courts as well as efforts to help homeless veterans get back on their feet.
Working closely with the communications team at the Governor’s Institute, CampSight has taken the lead on multiple “micro”-campaigns and continues to work on behalf of Veterans around North Carolina.
Words to LIVE By
This impactful project aims to curb veteran suicide. In North Carolina, more than three veterans take their own lives every week. Words To LIVE By is a series of videos in which veterans talk directly to other veterans, urging those who’ve fallen into depression and difficulties to carry on.
CampSight has created over a dozen Words to LIVE By videos.
Public Service Announcement (PSA)
This PSA went out to TV stations across the state of North Carolina with the request that it run in any available overnight spots. The idea was to find Veterans in need where they are – which, for some, is up late at night with the TV remote in their hands.
Holiday Campaign
Over the winter 2018 holidays, CampSight helped the GI orchestrate a multi-platform campaign to curb veteran suicide, with a TV “web-driver” ad, a series of radio spots and a comprehensive web strategy.
Post-campaign analytics revealed a heart wrenching need for efforts like this. We’re in the process of trying to scale up the Triangle-based campaign to help more veterans by expanding our efforts to more cities around the state.